Road Safety Wales : Publicity
There are various ways in which publicity can be used to impact upon the vulnerable ‘at risk’ groups or the anti-social behaviour of some drivers. The greatest effect is obtained with sustained, well-targeted information which impacts on the target group. Publicity needs to take account of national and local issues.
It may take the form of:
- Support for DfT ‘THINK!’ campaigns by distributing externally produced, free materials, giving the exercise a local flavour and relating it to a local problem, or
- Local campaigns where materials are produced to deal with an issue that is specific to a particular area
- It can also be used to precede a local enforcement campaign.
Specific information can be targeted for specific organisations such as Drink/Drive messages in establishments, which serve alcohol.
Local media outlets may also be willing to support or run campaigns, particularly if targeted at their user group.
Road Safety Wales supports four police enforcement campaigns throughout the year, details of which can be found on the Road Safety Calendar. Bilingual publicity materials in support of these campaigns enable road safety units to promote the campaigns on a local level.
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| 2006 campaign poster |
Anti drink drive campaigns and enforcement run throughout the year in a continuing effort to make drink driving unacceptable. The annual schools drink drive poster competition is organised to support the message at the Christmas and New Year period.
View competition details
Download the 2006 poster 
(PDF format 524kb)
A poster by Toby Williams of Ysgol Uwchradd Tywyn, Gwynedd, has been selected for distribution throughout Wales.
Download the 2007 poster (PDF format 305kb)
View the winning posters here
Local Authorities throughout Wales promote annual national Walk to School weeks and events. A variety of literature, including stickers, leaflets and other promotional material has been designed to promote the initiative. Contact your local Road Safety Officer for further information.
Dates for Walk to School in Week in 2008:
- 19-23 May
- October - International Walk to School Month
View resources
BikeSafe - Bridging the Gap, an initiative undertaken by the four Welsh Police Forces, supported by Central and Local Government, helps to assess and advise motorcyclists on how to get the best from their riding, whilst maintaining safety. Visit the BikeSafe website.
