Road Safety Wales : Publicity
There are various ways in which publicity can be used to impact upon the vulnerable ‘at risk’ groups or the anti-social behaviour of some drivers. The greatest effect is obtained with sustained, well-targeted information which impacts on the target group. Publicity needs to take account of national and local issues.
It may take the form of:
- Support for DfT ‘THINK!’ campaigns by distributing externally produced, free materials, giving the exercise a local flavour and relating it to a local problem, or
- Local campaigns where materials are produced to deal with an issue that is specific to a particular area
- It can also be used to precede a local enforcement campaign.
Specific information can be targeted for specific organisations such as Drink/Drive messages in establishments, which serve alcohol.
Local media outlets may also be willing to support or run campaigns, particularly if targeted at their user group.
Road Safety Wales supports four police enforcement campaigns throughout the year, details of which can be found on the Road Safety Calendar. Bilingual publicity materials in support of these campaigns enable road safety units to promote the campaigns on a local level.
To promote the anti drinking and driving message, schools and youth organisations are invited to devise, perform and record a live action multimedia presentation that will warn people of the dangers and/or consequences of drinking and driving.
Competition guidelines:
1. There should be a maximum of 6 performers.
2. Team members must be aged between 11 and 25.
3. The presentation should be under 3 minutes in length and can use a range of media including any of the following:
• Musical performance
• Drama/Sketch
• Poetry/Oration
• Animation
• Documentary
• Comedy
• Dance
4. The presentation must be filmed and submitted on video or DVD with contact details provided.
5. The presentation will be judged under the following criteria (not in priority):
a. Originality
b. Message
c. Performance
d. Impact
The winning entry for each County will receive prizes from their local authority. The winning entry will then be submitted to the Regional Competition. Winners of the Regional Competition will receive £500 for the school/organisation they represent and individual team prizes. Nationally, the four Regional winning entries will be invited to receive their prize and give the presentation at the All Wales Drink Drive launch in Caernarfon on Thursday 3 December (all expenses will be covered).
Judging for the national competition will take place on Monday 9 November 2009.
Interested groups can contact their Road Safety Officer click here
View 2008 competition entries below.
In 2008 the Multimedia Anti Drink Drive Competition replaced the annual poster competition.
To promote the anti drinking and driving message, schools and youth organisations were invited to devise, perform and record a live action multimedia presentation to warn people of the dangers and/or consequences of drinking and driving.
The winning entry for each region was presented with a prize of £500 for the school/organisation they represented and additional prizes were awarded to individual team members by Ieuan Wyn Jones, Deputy First Minister and Minster for the Economy and Transport, at the All Wales Drink Drive launch at the Celtic Royal Hotel, Caernarfon, on Thursday 27 November.
| Region |
Winner |
Highly commended |
| North Wales |
Jack Cowley and Jordan O’Brien
Saltney Youth Centre, Flintshire |
 |
Castell Alun High School, Flintshire |
 |
| Dyfed Powys |
Troedrhiwdalar Young Farmers Club, Powys |
 |
Tom Van Hamer, Aman Valley Comprehensive, Carmarthenshire |
 |
| Gwent |
The Really Wild, Abertillery Comprehensive, Blaenau Gwent |
 |
Llantarnam High School, Torfaen |
 |
| South Wales |
Birchgrove Comprehensive, Swansea |
 |
Mountain Ash Comprehensive, Rhondda Cynon Taf |
 |
Click on the above video thumbnails above to see each competition entry.
The videos are large in file size, we recommend a broadband connection for best playback.
Anti drink drive campaigns and enforcement run throughout the year in a continuing effort to make drink driving unacceptable. The annual schools drink drive poster competition is organised to support the message at the Christmas and New Year period.
A poster by Toby Williams of Ysgol Uwchradd Tywyn, Gwynedd, has been selected for distribution throughout Wales.
Download the 2007 poster 
(PDF format 305kb)
View the winning posters here
 |
| 2006 campaign poster |
View competition details
Download the 2006 poster (PDF format 524kb)
Local Authorities throughout Wales promote annual national Walk to School weeks and events. A variety of literature, including stickers, leaflets and other promotional material has been designed to promote the initiative. Contact your local Road Safety Officer for further information.
Dates for Walk to School in Week in 2008:
- 19-23 May
- October - International Walk to School Month
View resources
BikeSafe - Bridging the Gap, an initiative undertaken by the four Welsh Police Forces, supported by Central and Local Government, helps to assess and advise motorcyclists on how to get the best from their riding, whilst maintaining safety. Visit the BikeSafe website.
2007 Poster Competition